These past few years have been an interesting ride for both myself, and everyone on our team.

In 2016 we launched this company as ‘Starlight Baby.’

Through our hard work and your support, we were able to help hundreds of thousands of people from all over the world.

To be honest, it really doesn’t seem like that long ago. I remember every little milestone. Our first product, and our first sale. Our first international sale. The first Facebook like. The first blog comment. The first email we received, hearing that one of our articles helped somebody. Each one of these milestones meant so much to me, and everyone that was a part of Starlight at the time.

Today we celebrate another milestone. Today, Starlight Baby has evolved, and will henceforth be known as ‘Kinacle.’

Why The Change?

Our core mission is to help you create a happier family, and in effect, help you to create a happier world as a result.

However, despite how quickly our team has grown, we are still only a handful of people. The world is diverse and constantly changing, and our needs change with them. In order for us to further our mission, we had to pivot and try something new.

A lot of readers like you come to our site because you have a baby or toddler, and are struggling with something (as parents, aren’t we all?) Many have told us that our articles, tools and resources have genuinely helped them, and I couldn’t be happier with that.

However, many have also told us that our company offers nothing for the other children in the house – and many of our readers do have older children. One of our top requests from readers is to put out content and products that cater to older ages as well.

Now, we’re putting ourselves in a position to do exactly that.

What Happens Now?

In truth, our primary focus is still going to be on pregnancy, baby, and toddler-related content. I feel it’s important we do not stray too far from our roots, too quickly.

However, as time goes on we will begin expanding into resources for parents of older children as well.

After all, our goal is to help create happier families – and that includes every member.

If anything, our changes going forward will allow us to stay true to our original mission.

As for specific changes, what should you expect?

New Content

More articles will appear on this site geared towards older children. We plan to have an even balance of the various age groups as time goes on, however it will take a bit to work up to this point. This is because we do not want to decrease the amount of content we publish on ages 0-5, rather, increase our content output to include the older age groups.

New Products

Of course, we will begin putting out products for older ages in the coming months. Shirts and room decor will be the first products to be put up for sale, with other, new types of products following shortly after.


In all, our rebranding will ultimately be both a great thing for us, and a great thing for all of our visitors as well.

However, we’d love to hear your thoughts and suggestions. If you have anything you think would be beneficial and make your experience on here better, please let us know by contacting us – it’s these emails that truly help us grow.

Thank you and looking forward to the future!

James McAllister
CEO of Kinacle

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